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 Diversity - The Key to Successful Marketing on the InternetBy Jonathan Fashbaugh
A successful internet marketing strategy is one that is well-planned, diverse, and dedicated to search engine results. You can't afford to approach web marketing by funneling all of your marketing resources into a single venture because search engines, as well as humans, judge websites by more than just the website itself. Search engines judge websites on a number of criteria:
The search engines actually use a much more complicated methodology to evaluate websites, but these are the top three factors that you should consider when building your internet marketing strategy. I will address each of these items in turn over the next few issues of The Administrator Review. Content Relevance and DepthDoes your website offer quality content to its visitors, and is it informative enough to answer the questions that search engine users have? Remember, people typically don't start using a search engine unless that have some sort of a question. Your site might be pretty and showy, but if the visitor arrives and can't find the answer to his or her question, that visitor will move on to a competing site that's more informative. If the answer moves them to a commitment stage of the buying cycle, and they find their answer on a competitor's site, guess who will get the email or the phone call? It's a simple question of convenience and trust at that point. Websites that are not rich in quality content do not usually do well on the search engines. When it comes to content, in the eyes of the search engines it's a matter of mathematics. If a page of your website has 100 words on it, only two of which are "breast augmentation", and your competitor's corresponding page has 500 words, 50 of which are "breast augmentation," then your competitor's site may have an edge over yours. It used to be that you could just repeat the words over and over and win that way. Now the search engines have smartened up, and things are a little more complicated. You'll need to employ search engine optimization to really make your content effective when the search engines visit your website to see what it's all about. Search engine optimization plays to every aspect of the search engine "spiders" or search programs. It's the difference between catching a ball (the search engines) with your bare hand (a non-optimized site) and using a catcher's mitt (optimization) that makes it easier to catch the ball. Still, the basic premise of content remains true. If you have a large quantity of quality information, then your site will go far.but only to a point. In the next issue of The Administrator Review, we'll discuss Content Freshness. Yes, your website's content does have an expiration date. Jonathan Fashbaugh
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